I found this reading much easier to understand than ‘The Fashion System’ by Roland Barthes, which made it a lot more interesting and informative. I have now borrowed the book from the library and am working my way through it to gain a further understanding of fashion and clothing and what divides the two.
I’m very interested in the concept that clothing and fashion should be dealt with as separate identities; this is something that I have never thought about before. Now it’s obvious how different that are and how they should each be treated and looked at in a very different ways. From this reading I would like to further explore the transformation and process that clothing has to go through to become fashion and what defines fashion.
Here are some segments of the book, particularly in chapter one that I found particularly interesting. I’ve decided to bunch them into the two sections of clothing and fashion so it’s easy to distinguish the two.
clothing:
- ‘Generic raw materials of what a person wears’
- ‘cloth; meaning a piece of woven or felted material made of wool, hair or cotton, suitable for wrapping or wearing’
fashion:
- ‘not a material product but a symbolic product which has no content substance by/in itself’
- ‘a special manner of making clothes’ (Brenninkmeyer 1963)
- ‘invisible elements included in clothing’ not ‘visual clothing’
- ‘fashion rests on a supposed need for novelty to shift the erogenous zone so that different parts of the female body are emphasized by the changes in style’ (Laver 1969)
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